Press shift: how the rightwing media are pivoting to Reform
Briefly

As the 2015 election approached, Farage's Ukip faced media reluctance from pro-Conservative outlets. Recently, however, Farage's Reform UK is experiencing more favorable coverage, indicating a shift in press dynamics. The Daily Mail has notably published articles supporting Farage's views, and other outlets follow suit with supportive headlines. Senior Reform sources believe this change is due to their consistent polling success and a perceived decline in Conservative media loyalty. Breakthroughs in media relations are cited, emphasizing Reform's emerging prominence in political discourse.
The Daily Mail seemed to agree with everything Farage was saying, most notably his condemnation of the number of Romanians and Bulgarians coming to Britain.
A decade on, Farage is once again leading in the polls, this time as head of Reform UK, with media coverage suggesting weakening ties to the Conservatives.
Recent media coverage has them believing those old bonds tying the traditionally Conservative-supporting press to the Tories are weakening.
In April, more important breakthroughs came, as senior Reform sources noted a spate of glowing Reform coverage.
Read at www.theguardian.com
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