"Typically, drivers exiting side roads or turning in from main roads tend not give way to pedestrians waiting to cross the road, despite being required to do so under a recent update of the Highway Code. But when side road zebra crossings were introduced, the trial found that drivers stopped on about 80 per cent of occasions about double the number prior to their introduction."
"With about half of pedestrian road casualties occurring at side road junctions, it is thought this could help active London mayor Sir Sadiq Khan's challenging - and at present out-of-reach - Vision Zero target of reducing the number of road deaths and serious injuries in London to zero by 2041. Mr Sullivan said: We have seen there are a huge number of vehicles and cyclists that are simply not giving way as they should."
Westminster Council trialled painted, unofficial zebra crossings on 11 side roads at junctions with main roads including Millbank, Horseferry Road, Pimlico Road and Wardour Steet. Drivers exiting side roads or turning in from main roads frequently failed to yield despite a Highway Code update. After introducing side-road zebras, drivers stopped on about 80% of occasions, roughly double the previous rate. The painted crossings cost about £20k–£25k each versus £60k–£120k for traditional zebra crossings. With about half of pedestrian casualties occurring at side-road junctions, the measure offers an effective, popular, and inexpensive safety improvement.
Read at www.standard.co.uk
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