Cinnabon worker fired after racist outburst at customers goes viral

"Cinnabon posted a statement on social media that the worker, who it did not identify, was "immediately terminated" by the franchise owner over a "disturbing video" of the incident. "Their actions and statements are completely unacceptable and in no way reflect the values of Cinnabon, our franchisees, or the welcoming environment we expect for every guest and team member,""

"The video was posted on TikTok and showed a white, female employee cursing at and taunting the customers from behind the counter as one of them recorded the encounter. At one point she is seen on video uttering a racial slur and saying, "I am racist and I'll say it to the whole entire world. Don't be disrespectful." The employee is also recorded giving an obscene hand gesture at customers and exchanging expletives with one of the persons at the store."

A Cinnabon franchise in Ashwaubenon, Wisconsin fired a worker after a TikTok video showed the employee cursing at and taunting customers and uttering a racial slur. The chain said the worker was immediately terminated by the franchise owner and called the actions completely unacceptable and inconsistent with the brand's values. The customers, identified by an online fundraiser as a Black Somali Muslim couple, said the incident began after a request for more caramel on a cinnamon roll and included derision of a hijab. Separate crowdfunding efforts emerged both to support the customers and to benefit the fired worker.

Read at Fast Company