"TikTok is a one-stop-shop for recipe inspo, viral dance trends, tin-foil-hat conspiracies, and, increasingly, political commentary. Now, it's also where one in five Americans are getting their news. That's according to a Pew Research Center analysis published last week, which has tracked a dramatic uptick in news consumption on the platform, up from just 3% in 2020. "During that span, no social media platform we've studied has experienced faster growth in news consumption," Pew noted."
"In Pew's survey, 43% of adults under 30 said they regularly get their news on TikTok, up from 9% five years ago. But it's not just younger people. A quarter of adults between the ages of 30 and 49 also regularly turn to TikTok as a news source, compared to just 2% in 2020. This analysis is based on Pew's survey of 5,153 U.S. adults between August 18 and 24."
A survey of 5,153 U.S. adults conducted August 18–24 found one in five Americans now regularly get news on TikTok, up from 3% in 2020. Forty-three percent of adults under 30 and 25% of adults aged 30–49 now regularly use TikTok for news, representing sharp increases over five years. More than half of TikTok users (55%) report getting news there, up from 22% in 2020, putting TikTok on par with other major platforms. Short-form vertical video and individual creators have expanded reach, while fact-opinion mixing, rapid misinformation spread, and personalized algorithms raise quality and echo-chamber concerns.
Read at Fast Company
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