Tesla's former global sales chief says there are so many EV models now that the market can grow without subsidies

"In Europe, France and Germany in particular rolled subsidies off a couple of years ago, and what happened after that, surprisingly, was the market continued to grow,"

"That's largely because the models continue to roll out from other OEMs, much like they have here,"

"The market's established, and we're probably ready to have a market that can grow without subsidies,"

"We are offering lower-priced EVs, which is definitely having a positive impact on this market growing,"

Jon McNeill was Tesla's president for global sales and marketing from 2015 to 2018. The U.S. EV market is assessed as mature enough to grow without federal incentives, with Europe cited as an example where markets expanded after subsidy rollbacks in countries such as France and Germany. Continued model rollouts from multiple OEMs and the introduction of lower-priced EVs are supporting adoption. Motor Intelligence reported EVs and hybrids comprised 20% of new U.S. vehicle sales last year. In July, Congress eliminated federal EV tax credits, ending $7,500 for new EVs and $4,000 for used EVs on September 30.

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