Why Comcast lost the Warner Bros. bidding war to Netflix, according to its president
Briefly

Why Comcast lost the Warner Bros. bidding war to Netflix, according to its president
"We didn't expect that we had a high likelihood of prevailing with a deal that made sense to us,"
"We are not interested in stressing the Comcast balance sheet,"
"take a look and do the work and see where it leads. You never know."
"we're better for having taken a look."
Comcast was not a leading contender in the bidding for Warner Bros. Discovery's streaming and studio assets. The company submitted an equity-heavy, cash-light offer to avoid stressing its balance sheet. Netflix's cash-heavy bid was chosen by the Warner Bros. Discovery board. Paramount launched a hostile bid for the company after Comcast exited. Comcast reviewed the opportunity to assess strategic fit and concluded the odds of prevailing with a sensible deal were low. Some media analysts argued Comcast needed Warner Bros. assets to strengthen Peacock and close content gaps, urging a bolder move from Comcast leadership.
Read at Business Insider
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