Biggest spender on social media ads revealed as presidential campaigns try to reach voters

"Podcasts, posters and online presence will all be key as race for Áras is on"

"Presidential candidates have less than two weeks to promote themselves on Facebook and ­Instagram due to parent company Meta ending political advertising halfway through the election campaign."

"Promoting their campaign on Google has already been ruled out, as the company ended political advertising on its platforms, including YouTube, on Monday, while TikTok and X also do not allow political ads."

Presidential candidates face a sharply reduced window for paid social advertising as Meta ends political ads on Facebook and Instagram midway through the campaign. Google has already halted political advertising across its platforms, including YouTube, and TikTok and X do not permit political ads. Campaigns must shift tactics toward podcasts, posters, websites, organic social engagement, direct voter contact, earned media and grassroots outreach. Rapid reallocation of resources toward offline materials, targeted email and phone outreach, influencer partnerships and event-driven visibility will be necessary to maintain name recognition and convey campaign messages without paid platform ads.

Read at Independent