"Parscale began working with the Israeli government on Sept. 18, according to paperwork he filed under the Foreign Agents Registration Act. Parscale registered a company called Clock Tower X LLC and is working with the Israeli Ministry of Foreign Affairs. His contract states that Parscale will "provide strategic communications, planning, and media services" to "develop and execute a nationwide campaign in the United States to combat antisemitism." At least 80% of the content will be "tailored to Gen Z audiences across platforms, including TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast outlets.""
"The paid media campaigns are aiming to achieve at least 50 million digital impressions per month. Clock Tower will also stand up "websites and content to deliver GPT framing results on GPT conversations" - seemingly to create new data for AI models to train on. Clock Tower will integrate its "narrative messaging" with Salem Media Network, a conservative radio network, though it wasn't immediately clear exactly what that communication would look like. The contract, worth $6 million, was first reported by the Quincy Institute for Responsible Statecraft think tank in Washington, which pushes for a less interventionist foreign policy."
"A new poll from the New York Times/Siena College found that a majority of Americans now oppose sending additional economic and military aid to Israel - a dramatic reversal since the Oct. 7 terrorist attack. Reversing that trend is vital for Israel, which relies on bipartisan diplomatic support from the U.S. in addition to billions of dollars in aid each year. Driving the news: Parscale began working with the Israeli government on Sept. 18, according to paperwork he filed under the Foreign Agents Registration Act."
A New York Times/Siena College poll found a majority of Americans oppose sending additional economic and military aid to Israel, reversing sentiment since the Oct. 7 terrorist attack. Israel depends on bipartisan U.S. diplomatic backing and billions in annual aid, making public opinion consequential. Steve Parscale registered Clock Tower X LLC and filed under the Foreign Agents Registration Act to work with the Israeli Ministry of Foreign Affairs beginning Sept. 18. The $6 million contract funds strategic communications and a nationwide U.S. campaign emphasizing Gen Z-targeted digital content, 50 million monthly impressions, GPT-framing websites, and integration with Salem Media Network.
#israel-us-relations #digital-persuasion #foreign-agents-registration #gen-z-targeting #steve-parscale
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