"I think that Democrats missed a lot of opportunities on that, she said. Clinton singled out Bannon, who she said grasped that young men who were into gaming or on the internet a lot could be recruited or persuaded to be political supporters of the Republican Party, if the Republican Party actually engaged and talked to them in the right way. That strategy, she suggested, helped the GOP build influence among often male voters, a constituency Democrats have struggled to reach."
"The Republican Party, I have to say, has done a much better job dominating social media, dominating the podcast ecosystem, getting messages out and aiming, particularly at young men, Clinton said. She added that while Democrats are now trying to catch up and repair that, the gap remains significant. Clinton continued warning that folks watching her interview live on MSNBC were only a small portion of voters and Democrats better compete in online arenas."
"You know, the people who are watching us are people already interested in politics, they're curious about our takes on things, they want to see who your guests are, she told Morning Joe host Joe Scarborough, but that's, you know, kind of a small portion of the electorate. She added: Right now, most people get their news from social media."
Democrats fell behind Republicans in digital outreach, leaving social media and podcast spaces dominated by GOP messaging. Republicans targeted young men active in gaming and online communities, persuading them through unfiltered podcasts and tailored engagement. Democrats missed opportunities to adopt modern communication strategies before 2024 and now face a significant gap while attempting to catch up. Traditional political audiences watching cable programs represent a small portion of voters. Most people now get news from social platforms through short videos and long informal podcasts, requiring Democratic operatives to compete effectively in those online arenas to win midterm elections.
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