"The ads are so widespread that TV viewers and social media users alike are seeing them everywhere, including on YouTube, Spotify, and LinkedIn. In one recent ad seen on LinkedIn, a stern-faced Uncle Sam points at the viewer. The message reads: "Join ICE Today" along with the note, "$50,000 signing bonus" at the bottom. Likewise, a 30-second TV spot that originally aired during the 2025 MTV Video Music Awards broadcast in September has been spotted nationwide in the months since."
""You took an oath to protect and serve, to keep your family, your city, safe," the narrator says in the promotion. "But in sanctuary cities, you're ordered to stand down while dangerous illegals walk free." It's hard to tell what sets certain cities apart, but the call to action has been specifically targeting Albuquerque, Boston, Chicago, Denver, New York, Philadelphia, Sacramento, Seattle, and Washington, D.C."
The administration is running a widespread multimedia recruitment campaign spending millions to hire 10,000 additional ICE agents under a $30 billion initiative. Ads run on TV, streaming platforms, social media, and audio services including YouTube, Spotify, LinkedIn, Facebook, Instagram, Google, and Pandora, with targeted city-by-city placements and Spanish-language messages urging self-deportation. DHS spending records show millions paid to Meta and Google/YouTube and continued ad buys during a government shutdown. The campaign highlights signing bonuses and frames sanctuary cities as places where officers are ordered to stand down.
Read at Fast Company
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