The goal was to create an actionable framework that supports a nimble startup for the next two years. Initial steps involved aligning with business goals through conversations, focusing on necessary design skills. Future growth required strategic thinkers and strong research capabilities within the design function. Drawing inspiration from existing frameworks, a balance between clarity and flexibility was achieved. Collaboration with designers throughout the process was key, ensuring their needs and insights were integrated into the development of the framework.
My goal wasn't to create a 30-page matrix filled with boxes and jargon. I wanted to create something actionable, flexible, and grounded in reality.
Conversations with the business helped pin down what design skills and mindsets were actually needed. We needed strategic thinkers who could work with complex systems.
Research was pivotal for designers to support product managers accordingly. I adapted existing frameworks to establish a common language with the industry.
This ladder wasn't just mine. I brought in the designers early on in 1:1s, group chats, and feedback sessions.
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