"It's no longer recent that Artificial Intelligence has been popularized with the rise of LLMs accessible to all audiences on a global scale. Even if it started with large models focused on text, in a short time we saw the exponential growth of countless tools that create a bit of everything. When this started to become increasingly evident in our field, I began to notice that people started to understand again that a return to the generalist designer was happening in the digital product space."
"At first, I interpreted that as positive - even while aware of the ethical and social implications of AI (which won't be the subject of this text). However, looking more closely at the current landscape, what I've been noticing is that: the return to generality, with the help of the LLM models available now, doesn't necessarily have a positive effect and can generate superficiality and a reduction in innovation in the long run."
Artificial Intelligence and LLMs have become widely accessible and spawned many tools that produce diverse outputs across design tasks. The spread of these capabilities is shifting digital product work toward a return of the generalist designer. Initial reactions to this shift included optimism, tempered by awareness of ethical and social implications. Closer observation shows that relying on generality aided by LLMs can foster superficial work and may reduce long-term innovation. The change is generating anxiety among designers about professional and personal identity, while hyper-specialization and isolation remain ongoing pain points.
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