"Google is testing another variation to the title links in the Google Search results - a light gray effect. So when you hover your mouse cursor over the snippet, the title link turns grayed and washed out. This was spotted by Sachin Patel who posted some videos of this on X - here is an image from that video: Here is a GIF"
"grayed and washed out. This was spotted by Sachin Patel who posted some videos of this on X - here is an image from that video: Here is a GIF of the video: Here are more videos: Google tests both organic and ad titles, which appear light grey when hovered over. @brodieseo @rustybrick @gaganghotra_ pic.twitter.com/ZRvNQVhZTN- Sachin Patel (@SachuPatel53124) September 27, 2025 Forum discussion at X."
Google is testing a light-gray hover effect that grays and washes out title links in search results. Hovering over a snippet causes the title link to turn lighter and appear washed out. The hover treatment appears to apply to both organic results and paid ad titles. Visual examples include still images, GIFs, and videos that demonstrate the behavior and the change in title color on hover. The examples circulated publicly on September 27, 2025 on a social platform. The change focuses on link styling during hover and may affect perceived prominence of links in the results.
Read at Search Engine Roundtable
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