"It might be a sign of changing of the times and of our industry, it might be a marketing push from the companies betting big on AI. I don't know. But there seems to be a sort of a urgency for something new. For speed. For freedom. For paving a new path. For simplicity. For flexibility. A push for something else rather than Design Thinking as the standard design process."
"I am talking about the new wave of intuitive design and not trusting the design process, of taste and craft as the only ways to do exceptional design, of jumping straight into code / material. While some parts of those ideas resonate, not all of us are positioned or experienced to do that. Also, processes exist for a reason - usually to make sure we take our users into account, to avoid blindspots, to be sure we are solving the right problem"
Design practice often faces pressure to replace traditional methods with faster, intuitive approaches emphasizing taste, craft, and immediate coding. Some practitioners advocate skipping formal design processes in favor of speed, freedom, and simplicity. Processes exist to ensure user needs are addressed, to prevent blindspots, and to verify that the right problems are being solved. Excessive frameworks and unnecessary artifacts can bloat workflows and waste time. Effective design balances thoughtful inquiry with practical doing. Returning to essentials means observing broadly to understand context and then narrowing focus to solve the core problem through clear, disciplined craft and iterative delivery.
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