"We are not the kind of business to force agents to move to LPT, we want to embrace agent choice, Palmer said. We think these are two amazing platforms, and we want to help them continue to grow. In the past, we have seen brokerages purchase technology and turn it into a walled garden and that is the exact opposite of what we want to do."
"When we founded Reside Platform in 2023, we had one goal: build the platform that team leaders actually need to scale. Technology, training, coaching and community all under one roof so they can stop piecing things together and finally focus on growth, Suneet Agarwal, a principal at Reside, wrote in an email. This acquisition by [LPT Aperture Holdings] accelerates everything we've been building. Their resources, technology and reach allow us to go deeper for the teams and brokerages we serve across North America."
Humaniz and Reside will continue to operate independently under current leadership and remain brokerage-agnostic and available to teams at any brokerage. LPT committed not to force agents to move to LPT and pledged to avoid creating walled gardens, emphasizing stewardship of technology. LPT will provide capital investment to accelerate growth and expand reach across the U.S. and Canada. Reside Platform was founded in 2023 to deliver integrated technology, training, coaching, and community so teams can scale without piecing disparate tools together. LPT's resources are intended to deepen service for teams and brokerages across North America.
Read at www.housingwire.com
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