"Putnam's path from that breakthrough Disrupt moment to today is a story of very smart timing. Mirror, the connected fitness device that brought boutique workout classes into homes, launched just as the pandemic created unprecedented demand for home fitness solutions. The timing proved so prescient that Lululemon acquired the company for $500 million just two years after its Disrupt debut."
"The new venture represents a shift in priorities for Putnam. Where Mirror was about individual performance and self-improvement, her latest project focuses on shared experiences and strengthening relationships. She describes it as using technology not as the primary experience but as an enabler for better human connections. Drawing inspiration from Nintendo's philosophy of using "withered technology with lateral thinking" - mature, affordable components combined with innovative experiences - Putnam is following the playbook that made Mirror successful."
Brynn Putnam unveiled Mirror at TechCrunch Disrupt 2018 and later sold the connected fitness device to Lululemon for $500 million as pandemic-driven home fitness demand surged. She will debut a new stealth consumer gaming hardware venture at TechCrunch Disrupt 2025 in San Francisco. The new venture prioritizes shared, face-to-face experiences that reconnect people with family and friends rather than isolate them behind individual screens. Putnam highlights the convergence of mature display technologies, affordable components, and AI as enabling a new generation of interactive devices. The project draws inspiration from Nintendo's use of mature technology with lateral thinking and focuses on experience over pushing technical boundaries.
Read at TechCrunch
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