'We're trying to change the narrative surrounding athletes being dumb money': The Player's Company on athlete wealth building - Tearsheet

"Professional athletes are building their own wealth infrastructure rather than relying on traditional financial advisors who treat them as "dumb money." Sheldon Day and Tom Zhang explain how The Player's Company is democratizing access to alternative investments and financial education for over 500 athletes across all major sports. The long-term vision includes operating an athlete-owned bank to provide financial literacy and credit education that many players never received before signing their first contracts"

"Financial distress hits athletes during their playing careers, not just after retirement, as family and friends seek handouts while players lack time for proper due diligence on investment opportunities. Traditional financial advisors keep athletes siloed in stock market investments to maintain assets under management, while The Player's Company focuses on alternative investments like VC, real estate, and franchising where athletes can add unique value"

"The platform launching later this year will provide a unified dashboard showing how different asset classes perform comparatively, with bite-sized educational content to help athletes make informed decisions. The Player's Company isn't just another investment club - it's a platform working to democratize access to wealth-building tools once reserved for the ultra-wealthy, while providing financial education many athletes never received"

The Player's Company democratizes access to alternative investments and financial education for over 500 athletes across major sports. The platform emphasizes venture capital, real estate, franchising, and startup investments where athletes can add unique value. The long-term plan includes creating an athlete-owned bank to deliver financial literacy and credit education before players sign their first contracts. Financial distress often occurs during playing careers as family and friends request funds and players lack time for due diligence. Traditional advisors frequently keep athletes confined to public equities to preserve assets under management. A unified dashboard launching later this year will compare asset-class performance and provide bite-sized educational content.

Read at Tearsheet