Epic Games is celebrating the return of titles like Fortnite on iOS with a substantial 20% cash back on all purchases made using its payment system. This permanent offer, a significant increase from the usual 5%, allows players to earn money back on purchases until the end of August. This strategy aims to motivate players to bypass Apple's App Store, which takes 30% of purchases, and utilize Epic's ecosystem instead. Players will receive Epic Rewards two weeks post-purchase, redeemable on the Epic Games Store, enhancing customer loyalty.
Epic Games is introducing a 20% cash back rewards system for in-game purchases on iOS, significantly increasing the incentive for players to use its payment method.
By offering 20% back on purchases, Epic not only competes against Apple's 30% cut but also keeps players invested in their ecosystem, fostering direct relationships.
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