"We think it's liable to be something of an imposter. It's a purely B2B event, for a start."
"IGN Live will once again be based at LA's Magic Box downtown event space, and will feature hands-on opportunities for unreleased games."
The Electronic Entertainment Expo (E3) as traditionally known is effectively over, reportedly replaced by a B2B event called Iicon, which lacks the essence of E3. Meanwhile, alternatives like Summer Games Fest are gaining traction. A notable contender, IGN Live, is set for its second year in June at the Magic Box in LA, promising a fan-centric experience with hands-on game demos, interviews, and exclusive content. The event is positioned to capture what enthusiasts loved about E3 while eliminating the industry's corporate behind-the-scenes atmosphere.
Read at VG247
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