""Our team, we draw a bunch of stuff and it just works better with some heroes than others," Rogers said. "It's just the nature of the hero itself. I know Lúcio mains are hungry. We've got some stuff coming for Lúcio as you just saw with Hello Kitty . There's even more coming for him. So as we become better at the work and more efficient, we're nearing 50 heroes, also, so it's really hard to get to certain guys."
""There's some guys, you do it, and you see it, and you're like, 'that looks cursed. That's not gonna work.' Some of them actually slip out and make it out into the game. So that's been a lot of the conversations we have sometimes. It's more of, 'does a fantasy truly work for a character or not, or are we making some sort of cursed thing?'""
Some characters are easier to conceptualize in different outfits and accessories than others. Certain heroes repeatedly receive more crossover cosmetics because their shapes, silhouettes, or themes adapt readily to outside looks. Fans notice frequent focus on heroes like Kiriko, Mercy, and Juno while others such as Baptiste and Lúcio often go without. Design teams sometimes reject concepts that visually clash or feel "cursed." Recent efforts to build a better pipeline and improve adaptation workflows over the past two years aim to increase capacity and deliver broader coverage, with more releases expected by 2026.
Read at Kotaku
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