"We've reacted in the last year and I think for us, the real focus is going to be ... meeting people where they are. I think there's going to be less of a focus on what's that top line price of a game, as people start to engage in different ways with games,"
"From our point of view, monetization just happens in so many different ways right now. So we're going to continue to listen to the feedback from fans. We're going to continue, to balance that with needing to run the healthy business. But right now, on the content side, we don't have any pricing updates,"
Microsoft initially planned to price new first-party games at $80, starting with The Outer Worlds 2, but rolled back to $70 after player feedback and concerns about value. Xbox leadership said future pricing will focus on meeting players where they are and that there is no single fixed price point for all titles. Microsoft intends to monitor fan feedback while balancing healthy business needs and currently has no further content pricing updates. The company still raised console prices and increased Xbox Game Pass Ultimate by 50%. Other publishers, such as Nintendo, are charging $80 for some games. GTA 6 price speculation continues.
Read at GameSpot
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