Xbox: "Price Increases Are Never Fun For Anybody"

"We understand price increases are never fun for anybody, but we're trying to reinforce by adding more value to these plans as well."

"It's something we don't take lightly, and we're listening to the feedback of players and the community to try to provide them with more of what they're asking for."

"For Game Pass Ultimate, Microsoft added more benefits to the membership like Fortnite Crew and Ubisoft+ Classics, along with improved streaming for Xbox Cloud Gaming. The membership rate is going up to $30/month, from $20, representing a 50% price hike. You should not pay $30/month for Game Pass Ultimate right now, though, as many retailers have not raised prices."

Microsoft increased Game Pass Ultimate from $20 to $30 per month and PC Game Pass from $12 to $16.50 per month. Game Pass Ultimate now includes benefits such as Fortnite Crew, Ubisoft+ Classics, and improved Xbox Cloud Gaming streaming. Some retailers have not yet raised Game Pass Ultimate prices, so current purchasing prices may vary. PC Game Pass adds access to around 50 more Ubisoft games and will continue to include Microsoft's new releases on day one. The price changes follow another recent U.S. Xbox console price increase.

Read at GameSpot