"An old adage holds that you can't judge a book by its cover. But magazines? That's a different story. Magazine covers are our bright and inviting front porch, our flirty gaze from across the room, our oversize inflatable arms flapping in a windblown used-car lot. They're the original clickbait, explicitly conceived and shamelessly designed to get you, the brilliant potential Washingtonian reader, to buy this magazine. Pretty please?"
"We've been covering Washington for 60 years. Over that time, our covers have served as something of a cultural mirror-reflecting our region's hopes (new Presidents, finding love) and fears (ongoing crime, losing hair), our desires (sex, cheap eats) and discontents (teen sex, expensive divorces), our anxieties (money) and obsessions (also money). Along the way, we've picked the area's very best restaurants, celebrated its top doctors, and sussed out its hidden gems."
Magazine covers serve as bold, attention-grabbing marketing designed to prompt purchases through striking imagery and provocative headlines. Over sixty years, covers have mirrored regional hopes (new presidents, finding love), fears (crime, hair loss), desires (sex, affordable food), discontents (teen sex, expensive divorces), anxieties (money), and obsessions (also money). Covers have highlighted top restaurants, celebrated leading doctors, uncovered hidden local gems, and offered practical advice on complaints, wealth-building, and relationships. Some covers rely entirely on striking images—pig-head masks, attorneys poised for a firing squad, or a cereal bowl full of drugs—to communicate instantly and unambiguously.
Read at Washingtonian - The website that Washington lives by.
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