"As summer's carefree rhythm shifts toward the structured pace of fall, Maui Jim is offering a new lineup of performance eyewear designed to keep pace with the season's demands. The brand, born on the beaches of Lahaina and known for its industry-leading lens technology, has unveiled three new styles - Melemele, Lehopulu, and Paluna - each designed with active lifestyles and all-day comfort in mind. These frames pair Maui Jim's signature PolarizedPlus2 technology with modern silhouettes, giving wearers a combination of high-performance optics, lightweight design"
"At the heart of every Maui Jim release is the brand's proprietary PolarizedPlus2 lens technology, and this new collection is no exception. Developed to enhance color, clarity, and contrast, PolarizedPlus2 eliminates 100% of harmful UV rays and nearly all glare, ensuring optimal vision in a wide variety of lighting conditions. This is particularly essential during fall when shifting light patterns - from early morning commutes to golden-hour evenings - can cause increased eye strain."
"By reducing glare and enriching color saturation, Maui Jim lenses help wearers see details more vividly, whether they're hiking, biking, or simply navigating a busy city street. The first two styles in the new collection, Melemele and Lehopulu, are tailored to fit seamlessly into daily routines while still offering the rugged durability needed for active wear. Melemele takes on a square silhouette that balances sportiness with a touch of classic sophistication, making it an ideal companion for everything from commuting to weekend adventures."
Maui Jim introduced three new performance eyewear styles—Melemele, Lehopulu, and Paluna—designed for active lifestyles and all-day comfort. Each frame pairs PolarizedPlus2 lenses with modern silhouettes to deliver high-performance optics, lightweight construction, and versatile styling. PolarizedPlus2 enhances color, clarity, and contrast while eliminating 100% of harmful UV rays and nearly all glare, improving vision across shifting fall lighting from morning commutes to golden-hour evenings. The Melemele offers a square silhouette that balances sportiness with classic sophistication for commuting and weekend adventures. The Lehopulu features a flatter, rectangular flattop profile for a more angular, assertive look while both frames emphasize durability for active wear.
Read at stupidDOPE | Est. 2008
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