The Apple Watch Ultra 2, on sale for $739 at Best Buy, offers extensive upgrades and is considered Apple's best smartwatch yet. Though there's no compelling reason for current Ultra owners to switch, it's highly regarded for first-time buyers. The device features a faster S9 processor, a brighter display, increased storage, and sustainable materials—all at the same price point as its predecessor, which is a pleasant surprise given inflation. Comparatively, it remains competitively priced against other flagship sports watches.
If you already own an Apple Watch Ultra, there is no compelling reason to upgrade to the Ultra 2. But for first-time buyers, this is as good as it gets.
Given today's economic environment, I am a bit surprised that Apple was able to hold the price of the new Watch Ultra 2 at the same level as last year.
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