"Like Robert Mondavi before him, he helped to change the way Americans think about and enjoy wine. Zach Rasmuson, chief operating officer of The Duckhorn Portfolio, said in a statement."
"He played an outsized role in bringing the world to the Napa Valley and the Valley to the world. If there was ever a Mt. Rushmore of American wine, he would deserve a place on it. Doug Shafer, former owner of Shafer Vineyards, said in a statement."
Daniel J. Duckhorn, known as "Mr. Merlot," revolutionized the American wine industry by championing merlot when cabernet sauvignon dominated the market. A UC Berkeley graduate, he moved to Napa Valley in 1971 and immersed himself in viticulture before co-founding Duckhorn Vineyards in 1976. He guided the company's expansion into The Duckhorn Portfolio, which became the first wine company in nearly two decades to go public in March 2021. Industry leaders credited Duckhorn with transforming how Americans think about wine, comparing his impact to Robert Mondavi's influence. He remained actively involved in the company as founder and chairman even after its sales to GI Partners in 2007 and TSG Consumer Partners in 2016.
Read at The Mercury News
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