"In a recent interview with Insight Out, Whiny Baby founder Jess Druey addressed her reeasons for starting the company. She described shopping for wine and feeling alienated by what she saw. "Nothing was speaking to me - and I knew I couldn't be the only one feeling that way," she told Insight Out. What began as a direct to consumer brand in California has spread to most of the states in the U.S., with bottles available in shops across the nation."
"In this case, it means that Gallo has purchased Whiny Baby. Last week, the former shared news of the acquisition on Instagram, declaring that "[t]ogether, we're on a mission to welcome the next generation of wine lovers." In the interview with Insight Out, Druey spoke of her interest in "[making] wine fun, accessible, and part of people's lives," and suggested that a tasting room might be in Whiny Baby's future."
Gen Z is drinking less than Millennials and Gen X, prompting new alcohol brands designed to appeal to younger consumers. Whiny Baby was founded after its creator felt alienated while shopping for wine and launched as a direct-to-consumer California brand that expanded nationwide. Gallo acquired Whiny Baby and signaled a goal to welcome the next generation of wine lovers. The founder will remain in charge and participate in emerging consumer innovation at the parent company. The brand emphasizes making wine fun, accessible, and part of people's lives and may open a tasting room. Similar acquisitions, like BuzzBallz, reflect the same industry trend.
Read at InsideHook
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