Fourteen clubs in the Women's Super League, including Arsenal and Chelsea, will trial the sale of alcohol in stands for the 2025-26 season. This follows a successful proof-of-concept trial at selected WSL2 clubs. Holly Murdoch from WSL Football emphasized that this initiative aims to enhance the match experience for fans. The women's professional game is not subject to the alcohol consumption restrictions present in men's football due to the lack of coverage under the SECAA 1985 act. Overall, the trial shows a commitment to improving fan engagement.
"Expanding this trial for the new campaign, encompassing our Barclays WSL teams and additional Barclays WSL2 clubs too, is part of our strategy to offer a best-in-class experience for our fans attending matches."
"Exploring giving supporters the choice to drink alcohol in the stands was something we were excited to trial and following such positive feedback from the proof-of-concept version, we're looking forward to opening it up to more venues."
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