E.l.f. Beauty's collaboration with Oberland revealed that men named Ricard, Rich, and Rick are more common on U.S. public company boards than underrepresented groups. This finding prompted their bold 'So Many Dicks' campaign, part of a larger initiative aiming to double the representation of women and people of color on boards by 2027. Key executives discussed the importance of this campaign and their commitment to driving meaningful change in corporate governance to create more inclusive environments in the business world.
E.l.f. Beauty's recent initiative aims to highlight the disparity in corporate board representation by spotlighting the predominance of men named Ricard, Rich, and Rick, a finding that illustrates an imbalance and a call for change.
The 'So Many Dicks' campaign is designed not just as a provocative title, but as a strong statement leading to a tangible goal: doubling the inclusion of women and people of color in company boards by 2027.
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