RUN DMC and LEGO have launched the 'She Built That' campaign, reviving the classic hip-hop track 'It's Like That' to empower young female builders. The new version not only maintains the original's spirit but also flips the narrative, focusing on girls who are breaking stereotypes in building and innovation. Featuring LEGO minifigures of the iconic duo alongside an ensemble of young female artists, the video uses vibrant stop-motion animation and live action to communicate a message of inclusivity and accessibility to inspire future generations.
In the new collaboration, LEGO minifigures of RUN DMC share the spotlight with young female talents, challenging stereotypes about building and innovation.
The She Built That campaign, blending animation and live-action, promotes diversity and accessibility in creative fields, aiming to inspire future generations.
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