"The administration's announcement of the campaign explains it will target social media platforms, short video services, the livestreaming platforms used by Chinese e-commerce sites to host infomercials and even delve into comments left across the internet. Some of the material Beijing wants to root out - such as content that incites violence - would likely fall foul of content moderators in many nations."
"Those sentiments are typical of "Sang culture," a years-long trend that sees some Chinese youth express defeatism and dissatisfaction because they feel it's hard to get ahead. Such sentiments stem from the high cost of living in some Chinese cities, and the tepid state of the economy, which means even well-educated young people sometimes struggle to find stimulating work. China's social networks, like those elsewhere, feed users more of what they like. It's therefore easy to go down a Sang rabbit hole."
China's Cyberspace Administration announced a two-month campaign targeting social media, short video services, livestreaming e-commerce platforms and online comments to remove problematic content. The campaign targets content that incites violence, organizes harassment, or "maliciously incites negative emotions," and also aims to curb "excessively exaggerating negative and pessimistic sentiment" including slogans such as "hard work is useless" and "studying is useless." Those defeatist sentiments, associated with Sang culture, stem from high urban living costs and a weak job market that leave some educated youth discouraged. The campaign also bans AI-generated depictions of violence and seeks to stop fan-based online mob harassment.
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