US marketing companies are helping to rebrand the genocide in Gaza | Arwa Mahdawi
Briefly

US marketing companies are helping to rebrand the genocide in Gaza | Arwa Mahdawi
"As I write this, Israel is razing Gaza City to the ground in the latest stage of what many respected international human rights organizations and scholars have called a genocide. There aren't as many images coming out of Gaza City as there should be because the Israeli military is still not allowing foreign reporters free access to Gaza and has murdered many of the journalists in the ground. In August, Al Jazeera's team in Gaza City were deliberately targeted by Israel."
"Nature abhors a vacuum, but propagandists love it. As Gaza burns and information coming out of the strip is deliberately limited, highly paid marketers and PR people in multinational firms are busy rewriting history in real time. Earlier this month, Drop Site News, which has done essential work on Gaza, reported that an American polling firm called Stagwell Global, founded by Mark Penn, was commissioned by Israel's ministry of foreign affairs to rehabilitate Israel's global image."
"Penn, for the uninitiated, is a pollster who facilitated Bill Clinton's re-election in 1996 and then helped Hillary Clinton lose to Barack Obama in the 2008 primaries with a combination of hubris and racist stereotyping. The right knows Obama is unelectable except perhaps against Attila the Hun, Penn wrote in a Clinton campaign memo. He also proposed characterizing Obama as un-American."
Israel is razing Gaza City, and many international human rights organizations and scholars have called the operation a genocide. The Israeli military is restricting foreign reporters' access to Gaza and has killed numerous journalists, including a targeted attack on Al Jazeera's team in August. Propagandists and multinational PR firms are actively shaping narratives while information from the strip is deliberately limited. An American polling firm, Stagwell Global, founded by Mark Penn, was reportedly commissioned by Israel's ministry of foreign affairs to rehabilitate Israel's global image. Mark Penn previously worked on US political campaigns and authored controversial memos about Barack Obama. Stagwell provided limited public comment to trade outlets.
Read at www.theguardian.com
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