"We plan to reduce the density of our assortment on a local basis to better highlight styles that are most relevant,"
"This will enable improved visual merchandising for the styles we know are most important to the guest in each local market,"
"curating the stores, desorting, taking product out, so that we could put focus on the newness."
"appeared disjointed, with an inconsistent color palette and lack of design cohesion."
Lululemon plans to reduce product density in stores and better curate assortments to highlight styles most relevant to local markets. The company is testing the new store experience in Los Angeles and Miami, focusing on removing excess product to emphasize newness. The initiative follows analyst criticism that store layouts appeared disjointed, collections felt fragmented, and many items were logo-heavy or aged. Analysts also flagged very high inventory levels and occasional missing key SKU assortment. Lululemon reported third-quarter revenue of $2.6 billion, a 7% increase year over year.
Read at Business Insider
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