"Google has been removing the call button from local packs dramatically over the past year. This study of 2,580 search results showed that only 510 had a call button. This means, 4 out of 5 searches in the map pack have no call button."
"The study looked at 172 keywords across 15 locations (a total of 2,580 searches) and found that call buttons in Local Packs only appeared around 20% of the time."
A Smallbiz Edge study analyzing 2,580 search results across 172 keywords and 15 locations found that call buttons appear in Google Local Packs approximately 20% of the time, with only 510 of 2,580 searches displaying them. This represents a dramatic reduction in call button visibility over the past year. The finding indicates that businesses relying on call buttons for customer contact may experience reduced accessibility. While the study's keyword scope is limited to 172 terms, potentially skewing results toward searches without call buttons, the trend warrants attention from local search professionals and businesses operating in the local space.
Read at Search Engine Roundtable
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