#2026-winter-olympics

#2026-winter-olympics

David Lauren, the company's Chief Branding and Innovation Officer, said in the press release that dressing Team USA "has had the immense privilege" for nearly two decades, calling the opportunity "an honor that never fades." He added that the 2026 designs "reflect the passion, optimism, and relentless pursuit of excellence that embody the American spirit," while also acknowledging Milan as "one of the great fashion capitals."

The Court of Arbitration for Sport (CAS) has partially overturned a blanket exclusion on Russian and Belarusian athletes seeking neutral status, potentially allowing a number of them to return to competition ahead of the 2026 Winter Olympics in Milan-Cortina, Italy. The ruling only affects individual athletes that can meet the requirement of neutrality while Russian and Belarusian national teams remain barred.

The dispersed hosting model-which will be used going forward during the 2030 Winter Olympics in the French Alps and the 2034 edition in Salt Lake City, Utah -is in line with the Olympic Committee's suggestions for host cities to use existing venues to reduce costs and prioritize sustainability. "The signal we're giving to hosts is to use what already exists, where people have the know-how and where they're equipped," says Christophe Dubi, Olympic Games executive director for the International Olympic Committee (IOC).

The International Ice Hockey Federation confirmed Monday that the ice surface to be used in Milan, Italy, for the 2026 Winter Olympics will be shorter than NHL-regulation size. Games at the two arenas will be played on rinks measuring 196.85 by 85.3 feet, while regular NHL dimensions are 200 by 85 feet. News of the size difference came as a surprise to participating players and, perhaps more importantly, to the NHL commissioner's office,

Italian ski racer Federica Brignone has returned to snow for the first time since suffering a devastating leg fracture in April, nearly eight months, or 237 days ago. The 2024-25 season Overall World Cup title winner took her first tentative laps this week. The Italian Ski Federation (FISI) shared a video of her comeback to on-snow training on YouTube. On April 3, during the second run of the giant slalom at the Italian national championships,

I think the situation is still the same: Serie A are waiting for approval from FIFA and the Asian Football Federation. We support the League: we think it's good for the league.

We are thrilled to welcome Flavor Flav as an official sponsor and hype man for USA Bobsled/Skeleton,

It's not surprising that the brand picked the Speedmaster for the Olympics. The watch that pushed the boundaries in space is more than qualified to do double duty for the pinnacle of sporting endeavor on Earth. Omega's duties in official sports timing at the Olympics in fact predate the space race by decades, and the Speedmaster will always be its preeminent chronograph.

The Olympic torch relay begins in December, starting in Rome and passing through all of Italy's provinces before the Olympic flame is to be carried into Milan's Giuseppe Meazza Stadium, which is to host the opening ceremony. How advanced are preparations for the Olympic Games? The Winter Games will be expensive, that much is certain. The total investment for the Olympics is expected to be around 3.5 billion ($4.7 billion). This covers a total of 98 projects, 47 of which are directly related to the Winter Games. However, according to data from the infrastructure company Simico, one in four of the planned projects will not be completed on time for the Games. For example, the construction of the new ice hockey arena is not expected to be completed until shortly before the opening ceremony on February 6. An event planned to test the facility prior to the start of the Games has had to be postponed.

Leveraging the company's longtime use of air bladders to improve the cushioning in its shoes, the Nike Therma-FIT Air Milano jacket is made from a soft but durable two-layer composite laminate material that can be inflated or deflated in seconds. When filled with air the jacket is better at trapping body heat for more insulation, and when deflated it provides about as much warmth as a lightweight hoodie, according to Nike.

"It's really a great story, but to get to the Olympics, I think that's still a stretch, Jay," Pierre LeBrun of TSN told Jay Onrait on SportsCentre. "I know you don't really want to hear that, but I don't think he's on Team Canada's radar at the moment."

In this context, Italy has the advantage of a portion of the Alps, a strip of about 1,200 km along the borders with France, Switzerland, Austria, and Slovenia. The Italian Alpine region hosts most of the facilities that have been prepared over the past five years for the Winter Olympics, which will take place from February 6 to 22, 2026, followed by the Paralympic Games from March 6 to 15.

USA vs. Canada isn't only hockey's greatest rivalry, but one of the most competitive and nastiest in all of sports. It's a rivalry that permeates down into the world junior level and bubbles up to the NHL like lava. Please recall the 4 Nations Face-Off last February, where the first meeting between the nations started with three fights in nine seconds and the second meeting ended with a dramatic overtime win for Canada to claim the championship.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers.