#ad-frequency-management

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#cross-platform-advertising #convergent-tv-strategy #industry-fragmentation #consumer-experience
Marketing tech
fromAdExchanger
1 week ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
Marketing tech
fromDigiday
2 months ago

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

Omnicom integrates Amazon Ads' authenticated graph, Roku viewing signals, Omnicom viewership data, and Acxiom audiences to measure and manage ad reach and frequency across linear and streaming TV.
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