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#agentic-ai #performance-advertising #open-web-vs-walled-gardens #workflow-integration #ctv-verification
Marketing tech
fromExchangewire
1 hour ago

Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI

Agentic AI improves performance advertising mainly within search and social walled gardens, while most advertisers want comparable open-web solutions and face workflow integration barriers.
Marketing tech
fromExchangewire
6 months ago

DoubleVerify Launches Industry-First Streaming TV Solutions to Improve Transparency and Elevate CTV Ad Quality

DoubleVerify launched industry-first streaming TV verification and AI-driven IMDb-based content classification to improve transparency, control, and reduce misplaced streaming ad spend.
Media industry
fromDigiday
1 year ago

Why legacy media mix models are failing marketers - and what should replace them

Legacy media mix tools are outdated and unable to support modern marketing demands.
Marketers require agile tools that consider real-time data and channel interactions.
Investment in advanced planning systems will improve efficiency and campaign effectiveness.
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