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Marketing tech
fromAxios
1 week ago

Omnicom's IPG deal comes with 4,000 layoffs

Omnicom's acquisition of IPG triggers major consolidation: about 14,000 jobs affected as the combined firm seeks scale, tech integration, and enhanced creative and media intelligence.
Media industry
fromExchangewire
3 months ago

Digest: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax; China Enforces Mandatory AI Content Labelling

Empower acquired Ocean Media to form Empower Ocean Media Group, creating a combined agency overseeing about USD$1.5bn in US billings and around 400 employees.
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