Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan
"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.
Why Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger
Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
Google Just Removed Seven Years of Political Advertising History from 27 Countries
Google removed political ads from its Ad Transparency tool across all EU countries, making seven years of political advertising data from 27 member states inaccessible.
How pro sports leagues gained an advantage in the ad-supported streaming era of TV
Nielsen's Big Data + Panel requires streaming platforms to share first-party audience data, improving sports audience measurement and reducing streaming companies' business leverage.
Microsoft Mixing Ads With Organic Results In Bing Image Search
Microsoft is testing mixing ads into organic Bing Image Search results by placing small ad labels on image results, raising concerns about hidden ad labeling.