FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue.
In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.
"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.
