#adtech-partnerships

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#in-game-advertising #ad-monetization #viewability-measurement #asia-pacific
Marketing tech
fromThedrum
2 days ago

Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC

Anzu provides non-disruptive, viewable in-game advertising with full monetization control and measurement standards, partnering with AdColony to expand Asia Pacific video and display solutions.
Marketing tech
fromAdExchanger
3 months ago

How GEO Startup Evertune Found Its Way Back To Programmatic Targeting | AdExchanger

Evertune enables advertisers to run programmatic ads on webpages most cited by AI chatbots, targeting consumers after they click generative search responses to influence discovery and conversion.
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