fromThe Drum
6 days ago70 years later, TV is still where brands go to mean something
But let's drop the nostalgia and remember that this is a masterclass in what creativity really looks like across eras, categories and styles. Including what it looks like in the modern day. Yes, the tools have changed. The targeting is tighter. The media landscape's a multiverse now. But the principles that made Hovis timeless in 1973 still apply in 2025.
Marketing