#agency-survival

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#ai-in-advertising #business-model-transformation #creative-production #knowledge-economy
Marketing
fromForbes
1 day ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
fromThe Drum
6 months ago

Sir Martin Sorrell: Big tech's only getting bigger and agencies must get closer to survive

If you look at the holding companies, apart from Publicis and maybe Havas, which is growing at a small level, nobody else is growing. So really, it's the big platforms... their positions get reinforced. The big bananas are going to become even bigger. It's the six platforms - Google, Meta, Amazon, TikTok, plus ByteDance and Alibaba in China. Those are the big players and the problem for the regulator is they're going to get bigger.
Marketing tech
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