#ai-and-data
#ai-and-data

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Sustaining Decision Advantage: The Case for Analytic Tradecraft Reform

Modern analytic tradecraft must convert vast data into decision-ready insight with methodological rigor while avoiding bias, ossification, and performative bureaucracy.

Artificial intelligence

fromComputerWeekly.com

6 months ago

SnapLogic Integreat: Preparing legacy IT for agentic AI | Computer Weekly

IT leaders must balance adopting new technologies like AI with accumulated technical debt and mission-critical legacy systems that still deliver business value.

fromRAIN News

7 months ago

RAIN Notes: October 8, 2025

"Acast is at the forefront of podcasting innovation," industry veteran Laura Hagen enthuses, as she joins the global podcast powerhouse in the role of SVP, Americas & Global Head of Agency Relations. She comes from Zeta Global, where she led agency partnerships and strategic accounts for three years. Before that she was at iHeartMedia for nearly ten years, climbing the ladder to President of Strategic Accounts & Agency Parnerships.

Media industry

Marketing

fromThe Drum

8 months ago

Trust is a strategic asset in digital marketing

Brands must prioritize trust-driven strategies, invest in first-party data and privacy-enhancing technology, and adapt measurement and AI approaches to succeed amid stricter privacy rules.

Marketing tech

fromThe Drum

1 year ago

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.