Marketing techfromMarTech3 weeks agoAlmost no one is clicking on ChatGPT links | MarTechChatGPT displays many publisher links but users click them at very low rates, with high impressions yielding minimal click-through.
Media industryfromDigiday1 month agoHow Forbes is using ChatGPT referral data to create audience cohortsAI referral traffic provides valuable prompt and cohort data despite low pageview share, enabling audience insights and editorial optimization.