Travel demand has soared back in the second half of the year, and that's good news for the economy at large, too, according to United Airlines' CEO. Scott Kirby told CNBC's "Squawk Box" on Tuesday that demand significantly improved at the beginning of July. "It was like a light switch coming on," he added. The summer travel period is key for airlines, while Labor Day and Thanksgiving are also significant revenue drivers.
Airlines often overbook flights, encouraging passengers to volunteer for later flights in exchange for compensation that can reach up to $4,000 and hotel stays.
According to a 2024 report from the World Travel & Tourism Council, global business travel has now surpassed pre-pandemic levels and was estimated to account for $1.5 trillion in spending last year alone.
I think it's due to the economic issues where money is uncertain. People still want to travel, and some have to for reasons they can't avoid, so they're inclined to find discounts.