#apple

#apple

September 28, 1997: Apple debuts its iconic "Think Different" ad campaign. The television commercial aligns the troubled computer company with some of history's most celebrated freethinking rebels. The most famous tagline in Apple history, "Think Different" doesn't just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of CEO Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

European laws have helped civilise the online landscape, but now we can only look on in envy at some new features launched by Apple that are not available to users here We said we wanted Big Tech to be regulated. But is it worth losing out on features and services? Maybe, maybe not. But there's now a gap opening between us and places like Britain and the US in mainstream services we can get from our tech because of new EU regulation.

A cosy twist on the beloved classic, this cake reimagines sticky toffee pudding : dried figs in place of dates, the addition of apples for a fresh pop, and the whole thing crowned with glossy toffee apples. Dense yet tender, plush with fruit and rich with toffee, it's simple enough for a weekend pudding, and special enough to be served at a gathering.

If the past is any indication, Prime Big Deal Days - Amazon's upcoming fall Prime Day event - should deliver a wave of deals on Apple devices, letting you save on everything from AirPods and AirTags to the latest iPad. But if you can't wait until the sale kicks off on October 7th to land a bargain, you don't have to.

not just to make money but to make great products.

The latest smartphone from Apple hit stores this weekend and reportedly the bell of the ball is the iPhone 17 Pro Max. Customers want it for its advanced telephoto lens, large display and battery life. Investors want it to keep up with the Joneses. While Apple remains one of the globe's most valuable tech companies, there is growing concern on Wall Street that the industry leader is lagging behind some of its rivals when it comes to artificial intelligence. Ideally the new model addresses some of that chatter.

Apple has implemented a new kind of front-facing camera. This uses a square sensor and increases the resolution of the sensor from 12 megapixels on previous models to 24MP. However, because the sensor is square, it actually outputs 18MP images. The real trick is that it can output in either vertical or horizontal formats. In fact, you don't even have to turn the phone to switch between vertical and horizontal mode any more.

This week, Apple launched its biggest design update in years: Liquid Glass. It's a new approach to the software design behind the iPhone, iPad, Mac, and Apple Watch. Liquid Glass is making appearances on everything from Apple's marketing materials to the 24-carat trophy that Tim Cook gifted to Donald Trump. Apple is betting that it's going to redefine the visual language of its user experience as it enters the AI era.

When I walked into Apple Park last week, there was one thing that I did not have on my bingo card: the $249 Apple Watch SE 3 stealing the show from the Apple Watch Series 11 and the Apple Watch Ultra 3. But here we are. It's 2025, and the entry-level Apple Watch is the one I'm most excited by. That's because compared to the iterative updates of the Series 11 and Ultra 3, the third-gen SE has gotten a massive, wide-ranging glow-up.

As an AI reporter, I have covered every major smartphone launch event in the past year. The line between hardware and software is blurring with each release, and new AI features are equally noteworthy company to company. This week, Apple took a quieter approach to embedding AI in its products.

iPhone 14 and iPhone 15 users are getting another year of free access to satellite connectivity features, according to a footnote on Apple's newsroom posts for the iPhone 17 and iPhone 17 Pro. "The free trial will be extended for iPhone 14 and iPhone 15 users who have activated their device in a country that supports Apple's satellite features prior to 12 a.m. PT on September 9, 2025," Apple says.

As the executive overseeing Apple's services division, he's highly incentivized to protect the tens of billions of dollars a year that Google pays to be the default search engine in Safari. "I've lost a lot of sleep thinking about it," he said from the witness stand during Google's antitrust trial earlier this year. Luckily for Cue, his court testimony appears to have had a significant impact on Judge Amit Mehta, who ruled this week that Google's default payments to Apple and others can continue.

The ruling, for instance, leaves intact the multibillion-dollar arrangement that makes Google the default on Apple devices -- a high-margin revenue stream that investors in the iPhone-maker have worried could be curtailed. The market's read-through was simple: Alphabet's win reduces uncertainty for Apple, which reportedly receives around tens of billions of dollars annually from Alphabet to keep Google Search as the default on Safari.

What can Asa do? Asa has been launched within SEED, Apple's internal app for sales training, according to Perris' post. With the iPhone 17 expected to hit stores later this month -- along with a raft of new software updates -- the company could be hoping that its new chatbot will provide extra support for its global retail team ahead of expected sales.