Apple
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Smartphone shipments have been falling for the last nine months in the U.S. The concerning trend has affected the majority of smartphone manufacturers. But despite the downturn, phone makers are optimistic for a few valid reasons. The US smartphone market shrunk by 24 percent year-over-year in Q2 this year. Let's look at how the leading smartphone manufacturers have fared, and how they are trying to wade through the uncertain times.
Apple carried China's Singles Day shopping festival into sales growth. Apple's iPhone series accounted for 26% of smartphone sales in the one-month promo period that ended on November 11. Per Counterpoint's numbers, removing the iPhone 17 series numbers would leave the Singles Day festival at a 5% year-on-year decline. According to data firm Syntun's numbers, 2025's Singles Day totalled 1.70 trillion CNY ($240 billion, €208 billion) across platforms, up from 1.44 trillion CNY in 2024.