#athlete-branding
#athlete-branding
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fromIndependent
2 weeks ago'Who does this fella think he is!' - David Clifford on reluctance to launch own-branded merchandise and why he said yes
Personalized clothing brands have traditionally been the domain of global superstars, athletes who have transcended club and country loyalties, such as Lionel Messi and Cristiano Ronaldo.
Liverpool FC
fromFast Company
7 months agoHow Alexis Ohanian's all-women track and field league is tapping into a growing demand for women's sports
Ohanian is perhaps best known as the cofounder of Reddit, but he's also an investor who's made no secret of his interest in investing in sports. During a press event in New York City this week, he said the idea for Athlos came to him while watching the Olympics, during which millions of people tune in to watch track and field events. His logic: Why not try to tap into that audience outside of larger events?
Women
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