Marketing tech
fromSearch Engine Roundtable
1 day agoDaily Search Forum Recap: May 12, 2026
Google Merchant Center for Agencies is globally available, while Google tests dark and light URLs and updates Ads certification for cryptocurrency.
The new features include citation share, which indicates the share of total citations for a grounding query, grounding query intent with 15 predefined intents, semantic topic labels, and GEO-focused recommendations.
Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences. Microsoft did not announce this but this is something Microsoft is testing with a limited number of trusted beta testers.
The Google August 2025 spam update touched down very quickly and is already stirring things up. Google is testing rounded snippet designs. Google Business Profiles NMX shows a new Profiles button for some. Google added guidance for JavaScript-based paywalls. Bing Webmaster Tools sitemaps sometimes is not showing the index coverage button. And I posted the weekly SEO video recap. Search Engine Roundtable Stories: Google August 2025 Spam Update Impact Felt Quickly
Microsoft has introduced two new options to the Bing Webmaster Tools Search Performance report, allowing users to filter by 'device' and 'country', expanding the existing 'keywords' and 'pages' options.