#brand-activation

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#attention-marketing #experiential-stunts #purpose-driven-campaigns #social-media-marketing
fromThe Drum
1 day ago

The secret to getting, and keeping, your audience's attention

Gravity Global's secret sauce isn't just strategy, or creativity, or media. It's the ability to help brands in complex markets earn an unfair share of attention and turn that attention into commercial results. We're not interested in playing by the old rules of 'reach.' We play to win attention. Not just any attention. The kind that earns fame, sparks admiration, and drives belief - our proprietary FAB model. And it's the North Star behind everything we do.
Marketing
fromCreative Bloq
1 month ago

Taylor Swift got engaged - and brands went wild. Here's what worked... and what didn't

In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos - and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...
Social media marketing
Podcast
fromPodcaster News
2 months ago

Podcast Town Rebrands As EF3 Studios To Expand Services Beyond Podcasting Production - Podcaster News

EF3 Studios is expanding to become a full-scale media and brand activation partner focused on three core values: Excellence, Focus, and Flow.
Social media marketing
fromForbes
4 months ago

OLIPOP's LA Pop-Up Is Instagram Bait-And That's The Point

OLIPOP's drive-through event highlights the return of the Orange Cream flavor while merging nostalgia, wellness, and social media culture to engage consumers.
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