#brand-activation

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#digital-currency
fromInfoWorld
4 days ago
Digital life

USAT Leverages Times Square Crowd to Demonstrate Instant Digital Dollar Payments

USAT launched a Times Square brand activation during St. Patrick's Day to introduce digital dollar payments to mainstream audiences through synchronized digital billboards and street-level distribution of promotional materials offering $10 in free USAT tokens.
fromComputerworld
4 days ago
NYC startup

USAT Introduces Digital Dollar Payments to Millions in Times Square St. Patrick's Day Takeover

USAT launched a Times Square digital currency activation during St. Patrick's Day, offering $10 in USAT to users who scan QR codes and download the Rumble Wallet, reaching approximately 2 million people.
Digital life
fromInfoWorld
4 days ago

USAT Leverages Times Square Crowd to Demonstrate Instant Digital Dollar Payments

USAT launched a Times Square brand activation during St. Patrick's Day to introduce digital dollar payments to mainstream audiences through synchronized digital billboards and street-level distribution of promotional materials offering $10 in free USAT tokens.
NYC startup
fromComputerworld
4 days ago

USAT Introduces Digital Dollar Payments to Millions in Times Square St. Patrick's Day Takeover

USAT launched a Times Square digital currency activation during St. Patrick's Day, offering $10 in USAT to users who scan QR codes and download the Rumble Wallet, reaching approximately 2 million people.
Marketing
fromDigiday
6 days ago

Lay's uses WhatsApp to create a group chat for World Cup fans

Lay's uses WhatsApp group chats with celebrities to market during the FIFA World Cup, extending its sports campaign beyond traditional expensive advertising channels.
Marketing
fromExchangewire
3 weeks ago

Dig-In Deliver A 'Refreshing' Start to Uni Life

Dig-In delivered 200,000 'Refresher' bags to UK students with branded samples to drive awareness, trial, and long-term brand affinity.
MMA
fromUFC
1 month ago

UFC AND KNOX HYDRATION ANNOUNCE LANDMARK PARTNERSHIP KNOX NAMED OFFICIAL HYDRATION PARTNER OF UFC

KNOX becomes UFC's Official Hydration Partner outside the U.S., activating branding across events, broadcasts, social media, and fan activations to promote performance, discipline, and resilience.
Food & drink
fromFood & Beverage Magazine
2 months ago

Chef Boyardee Returns to Nascar at the Daytona 500 with Record Fan Giveaway and New NASCAR Cup Series Motorsports Partnership - Food & Beverage Magazine

Chef Boyardee returns to NASCAR as a primary and associate sponsor, activating at the 2026 Daytona 500, Clash, and Talladega with the No. 47 team.
fromYanko Design - Modern Industrial Design News
2 months ago

Inside the Cheetos Cheesyverse: How PepsiCo Turned a Snack Brand into an Immersive Theme Park - Yanko Design

The design here is so visually dense that it commands your full attention. Every surface is covered in saturated oranges, hypnotic swirls, or bold cheetah spots, creating a total environment that feels completely detached from the outside world. This level of immersion is a deliberate choice, engineered to produce highly shareable content. The entire experience is a meticulously crafted backdrop for social media, and that's not a criticism; it's a recognition of a very shrewd and effective design objective.
Marketing
Marketing
fromForbes
2 months ago

Holiday 2025 Changed The Rules Of Brand Activation Campaigns

Holiday 2025 forced brands to prioritize practical multi‑channel activations that deliver value, daily-use relevance, and curated social-commerce bundles instead of deep discounts.
#starbucks
fromDigiday
2 months ago
Marketing

Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

fromDigiday
2 months ago
Marketing

Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

Business
fromTipRanks Financial
4 months ago

Fast Track Group Completes Brand Activation Project for Serba Wangi - TipRanks.com

Fast Track completed a three-part brand activation for Serba Wangi, launching three ecoBrown's Brice rice puff flavors with targeted campaigns featuring South Korean talent.
Marketing
fromCreative Bloq
5 months ago

KFC's new billboards are subtly brilliant

KFC Canada altered the Colonel's smile with hockey tape on billboards to celebrate hockey season and position the brand as part of hockey culture.
fromThe Drum
5 months ago

The secret to getting, and keeping, your audience's attention

Gravity Global's secret sauce isn't just strategy, or creativity, or media. It's the ability to help brands in complex markets earn an unfair share of attention and turn that attention into commercial results. We're not interested in playing by the old rules of 'reach.' We play to win attention. Not just any attention. The kind that earns fame, sparks admiration, and drives belief - our proprietary FAB model. And it's the North Star behind everything we do.
Marketing
fromCreative Bloq
6 months ago

Taylor Swift got engaged - and brands went wild. Here's what worked... and what didn't

In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos - and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...
Social media marketing
Podcast
fromPodcaster News
7 months ago

Podcast Town Rebrands As EF3 Studios To Expand Services Beyond Podcasting Production - Podcaster News

EF3 Studios is expanding to become a full-scale media and brand activation partner focused on three core values: Excellence, Focus, and Flow.
fromForbes
10 months ago

OLIPOP's LA Pop-Up Is Instagram Bait-And That's The Point

It creates memorable experiences that deepen consumer engagement and amplify brand presence in an increasingly crowded marketplace.
Social media marketing
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